Digital Multimedia

Day 9

Agenda

  • Visual design
    • Semiotics
    • Gestalt principles
    • Visual hierarchy
    • Colour
    • Layout

Semiotics

  • Signifier
  • Signified

Gestalt principles

  • Grouping
    • Proximity
    • Similarity
  • Closure
  • figure ground phenomenon

Visual hierarchy

  • Size
  • Colour

Colour

  • Contrast
  • Tonal values
  • The use of greyscale

Layout

  • Alignment
  • Grids